So that would be about $5.9 mill more than the had by June. If they were to acheive that, a $2 mill 3Q and $4 mill 4Q would seem proportional to their ad efforts.
They (XCHO) said in the 10Q they expect far more in sales to be generated than ad costs. Their ad spending is going up so much to pull off $7.5 Mill in 2010 does seem feasible, unless the ads do not work.