Name recognition/Branding...that's the thing...Have you noticed that every time HPON releases a fluff PR, it appears on TV websites in lots of major metropolitan areas, and on actual TV broadcasts. Yes, the name of the game IS name recognition....and each time a PR floats loose, like today's, there it is....so if there's lots of PRs and say Knoxville TN picks up the PR as "News" every time, well, before long, the good people of Knoxville will come to know the name Hop-on, and then it won't be so foreign when they see it offered.
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