Yes, for someone with Ne-Yo's stature to associate himself with a startup company is BIG. Obviously, a celebrity that big doesn't just associate himself without extensive research.
This is why ENTI kept delaying the announcement IMO. I believe ENTI will now amp up the site, and then go to Ne-Yo with "we're ready" and he will review accordingly and sign.
If the dotted line is then signed on, this is really BIG.
ALL IMO! :)
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