A big meaty bone needs to be thrown our way. For example, " our celebrity spokesperson will be announced on August 10, 2010"..
We need a strong PR, not some anticipatory nonense and inability to follow through on deadlines while teasing/raising the hopes of shareholders. They've done enough of that already.
It's up to the folks at ENTI to come through now. We did our part. Now, they must/should do there's.
Maino-happy ENTI just isn't working out. Fix the site, get it up to par like you said you would, get a household name who is really a household name, and then launch the commercials with the spokesperson..
JMO :)