I'm not sure I understand your point about no one having a Masters, but I do agree with the implication that mgmt is ineffective. My initial reaction to the new website was one of "why are they focusing on the site when they should be selling products", although I've softened that stance a bit. For all I (we) know, they may have a decent web designer on staff or in their circle of family or friends. The new site is a huge improvement from the old one, but it's certainly nothing complex. I'd like to believe that maybe they're preparing to launch an agressive advertising campaign, and the website will be an integral part of the process, but I question whether they can afford to do that. It does seem strange that they would launch a new site if they plan to turn out the lights in the near future, though.
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