Where at Wadi? 75 seat theater? That's pretty damn small, but getting it half full isn't bad at all since I'm assuming it's a smaller area?
But I really think Twelve will spread fast by word of mouth. Everyone seems to really like it that has seen it. Hopefully we get all the kids tweeting, texting and hitting Facebook about it this week, and all the adults mentioning it while at work when coworkers ask "What did you do this weekend?".