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Basser1

08/02/10 12:39 PM

#186824 RE: detailman #186822

Another great thing is that the company is starting to get a more diverse product line with the opening of the New World Gift Co to supply liturgical candles and prayerbooks to the Catholic churches around the US and the ability to take these products world wide.

The choice of Root Candle that already supplies 5000+ Catholic Churches was brilliant in my opinion. Does anyone know if the Dioces's are the ones that do the ordering or if that is handled by each church on an individual basis?
edit:
FARMINGTON HILLS, Mich., July 1, 2010 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCBB:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments and vaults, today announced that it has selected Root Candles as its distributor of Vatican Observatory liturgical candles and gifts to Catholic churches across the United States.

Root Candles was founded in 1869 and currently sells many different products to more than 5,000 Catholic Church customers in the United States.

"Root Candles is a natural fit for us," said Clint Mytych, President and CEO, Eternal Image. "Their attention to product quality and fine craftsmanship mirrors our own, and they will provide a solid representation of our Vatican Observatory liturgical candle and gift line to Catholic churches across our country."

Distribution will begin after final product designs have been approved and production commences. The website for Root Candles is www.rootcandles.com.

"Root Candles is excited to be a part of this project," said Brad Root, President, The A.I. Root Company. "Together with Eternal Image, we are committed to a successful launch of officially licensed liturgical candles and gifts using the Vatican Observatory name and imagery to Catholic churches and gift shops."

About Root Candles

Since 1869, The A/I Root Company d/b/a Root Candles of Medina, Ohio, has been an industry-leading, family-owned company renowned for innovative ideas, aesthetic enhancements and the highest standards of quality.

Now in its fifth generation, the Root family continues to extol the virtues of honesty, integrity, and diligent craftsmanship. These qualities were exemplified by Root Candles founding father and American original, Amos Ives Root. His tradition of excellence, along with a genuine commitment to customer satisfaction and service, defines and fuels Root's strong brand loyalty today. Root Candles devotion to purity, honesty and quality is renowned. Each Root candle is carefully handcrafted using processes mastered through five generations of craftsmanship combined with the latest in manufacturing technologies. The results are pure and simple: Root Candles are highly regarded for complex bouquets of subtle fragrances and sophisticated color palettes, important factors for discerning candle lovers. Today, Root Candles can confidently lay claim to making "the best candles in America."


Basser