Replies to post #37360 on Hannover House Inc (HHSE)

[MoneyMan]

I think the problem, as Eric said, was 20th had to "massage" the PR. It lacked that big headline grabbing sentence about how the deal might be set up. Clearly Eric will hit us with the other news and it might start to sink in, the PR went over people heads.

I think people wrongly assumed Hannover had the right contracts and ability to give Twelve a big time DVD/VOD release, which it deserves.

They are only building their ability to release in theaters, this time out 400 or more. So their ability to get Twelve in stores would be about the same strength. With the 20th Century deal they are giving a 3,000+ screen equivalent DVD release.....if that makes sense.