Agreed on what's needed Niko:
your quote, with bracketted words (replaced/removed "loaded" emotional words), but meaning's the same, yes?
*announce a huge celebrity;
*get the website [updated/modified/slicker, more functionality];
*and move aggressively into their TV campaign;...
*remove the Caveat Emptor label".
I believe that these things are occuring, need to occur, and will occur, when ready, and that's what a lot of longs see happening, and are expecting more of...
as for dilution, we'll know reasons/cause/effect in time (today's sells and pps aren't accurate/all ecompassing indicator of future pps, imo).