Major League Baseball was one of the first license agreements that Eternal Image landed and just recently they have completed the line to include all 30 teams.
This is from a July 2 Tweet:
MLB marketing update --- sales resources mailed to 3,000 east-coast funeral homes! A sales contest incentive is also underway! 7:29 AM Jul 2nd via web
I like the fact that the company keeps us updated through the use of tweets and website updates and only issues pr's that have substance and material information.