SSWC is looking more and more legit on the passing of each day. The news was far from what I expected. Instead of having a signed contract to move products via eighteen wheeler and onto store shelves, we are now spending money hiring a firm to get that precious contact put together. Which, as one might expect, costs money to do. Just as it costs money to open "GreensMart"(TM), both of which are candid ideas but not rent free.
So what can we gather about these two recent PR's? Here's what I see: For the first item at bay (or not at the back-bay of Wal-mart depending how you perceive it) a signed contract certainly would have been the Holy grail for SSWC stock today. We didn't get that...or we would be in pennyland right now. Yes, seriously, frigging pennyland!
I was expecting a contract for product to be delivered to stores as was insinuated through earlier PR's---not a contract to make "efforts" to help hustle a contract to do the latter! This may sound bad or maybe even misleading for a CEO to do such a thing and may leave savvy investors scratching their heads saying," Why didn't Ken just go get a contract signed and not spend the money.? Well there's a simple sweetness regarding this, and it makes me bump Ken, as a CEO, up three more clicks on the Donald Trump wall of fame--he's now past Martha Stewart by six-clicks folks!
Here's why. He is grasping the money's power as well himself. So why not toss it around? Why not use it? Don't freak out, I told you... it is really simple---He's a LEADER! Yup, you heard that right folks we have a newly tested God Damn leader as a CEO.
This man, this leader, we know as Ken Glynn, is working the SHIP out the people he employs! He has numerous accountants scrambling to meet his demands and probably getting him coffee. He has patent holders who are clamoring to jump on-board. He has a specialized contract company now under contract to do all the sales leg work. All so he can stay focused on running this company and ANSWER YOUR PHONE CALL! He is skillfully using the people around him like pawns(including us traders) to BUILD AN EMPIRE!!! That's what I see, nothing more--nothing less! That is the GREAT part of the recent PR's!
"Wal-Mart," and "Cabela's" --those are frigging epic purchaser names people! They are the diamond mines of America! One single tradeshow purchase order recieved by either of those two giants can turn a hole-in-the-wall town into a thriving "hole-in-one" community! I have seen it!
Once I find this rare leadership trait in a CEO, I usually DOUBLE my holding in a company! Not saying I will here (could be a small dip on dumb- money pull backs tomorrow) but I will be looking for any entry point that meets my strict trading guidelines.
So now that I've burnt the page on how Ken has proved he is a leadership qualified CEO. I will spend a second on technicals-- here they are in two and a half words--Kind'a good! This is because of ding-a-ling day traders (DDT). I do it now and again too...so I'm just as guilty as the "other guy" of being a ding-a-ling! Anyhow, the SEC is doing everything in their power to knock the socks off this BS once and for all. Until then, we will have to weather the storm folks and not Bitc% about it! SSWC is a winner. Will you be?
I have a feeling we are going to see more money spending by SSWC--spending generally holds a stock price sideways--sometimes drops the pps. Sound familiar? We did get a small rally from the word "Wal-Mart" in the PR as expected (Just as the word "STARBUCKS" did for many years), but SSWC still went sideways-- as would also be expected-- on news of more and more spending.
Therefore, day traders, shorts and longs had an equally uneventful day. This was a very good day for other reasons but nonetheless somewhat uneventful. With that said, I am light-years from retracting the "money tree" based on news that is about how the company is going to spend our money instead of make it. Remember this is investing, not gambling! Value is what savvy traders seek, not flashy light shows! (not unless you're a Pink Flyod Fan).
Ok back to business, we are getting current with the SEC. More importantly, it is very likely that we are getting Doc Martins patent on-board this SHIP next week. This should be a news release that will not be sending a message that SSWC is spending more money. It's basicaslly free to file a pat when you're a pat attorney. The Doc Martin PR will bring this whole company into perspective. It's a real patent and a bona-fide partnership by the man who made neosporin, listerine and lubriderm (all of which are multi million dollar products). Honestly, that's the double I've been losing sleep over! And it's coming real soon!
Any-who, Happy Money Making...
I like this tree better!
HERETOFORE reflects my personal insight and/or opinions and should be carefully scrutinized.
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