It's not dilution. It's people dumping shares. ENTI clearly stated that they recieved money from Spire investments. Not sure how much lower the pps will go down..
Some companies use different revenue streams to pay for different areas of operations. There are salaries to be paid employees like web designers, officers of the company, general day to day operating expenses, promotions, advertising like TV commercials, and with this company seeking and signing celebrity artists to represent the company. This company has come right out and told shareholders up front that they will be issuing shares for specific expenses - that being expenses regarding signing specific celebrities and record labels like EMI and hopefully Sony and Universal.
"Encounter Technologies has issued and will issue its common stock to be reserved on hand for deals with celebrities, labels and strategic partners."