#1 EI does have competition. #2 Many of the "experts" have stated that the economy is not a factor because they would be buying out of life insurance proceeds. I've been watching that statement for 4 years. Has not happened.
" with their new product line to be launched later this year the stocks are gonna shoot to the moon"
They have had a "new product line" for many years. Very attractive and what appears to be a very well made product. You can look for all the excuses in the world why this hasn't sold over the years, and why it is going to start tomorrow. Stock price and sales numbers don't lie. There has been plenty of time and plenty of exposure for this to catch on. It hasn't. Numbers don't lie.
I strongly agree with you code red. If you see the latest tweeter you may see it mentioned there that Eternal Image first-ever Precious Moments adult casket now in final stages of prototype approval. Launch date will be announced this summer!