What's needed to gauge real potential / possibilities:
imo, of course. [harvard...may not be answering the question you wanted answer to, so apologies if not addressing your concern in particular]
to "run", some "factual" things i think will push share price up, for sure (limiting to "verifiables" rather than other factors i believe will contribute to share price rising):
*signed (contractually), and announced, mid to top tier celeb spokesperson; [please note, i'm saying announcement alone....the actual ads using the spokes would be, imo, a catalyst for a second wave of pps rise, significantly);
*video competition up and running (two filmed already, imo, as i believe that they actually did the shoots enti says they did);
*internet / online / tv ads launch/expansion;
*significant increase in public joining/becoming members of mmx (driven by items above).
the above are relatively "verifiable" enough to be "factual", and then could be (for me) how it would be determined whether or not the pps can and will ever go up to my satisfaction. until those few things occur (or fail to occur, not due to delay but because abandoned), i'm not expecting or surprised that the price hasn't reflected the potential.
people know they have time, or still think they have time, based on timelines being announced, company's prior need to push self imposed deadlines, etc. so, sense of urgency left, leading, imo, to downtrend and comfort level of flippers and others entering / exiting.
best to all,
d