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jd123

07/17/10 5:26 PM

#37729 RE: Dgel #37727

I was extremely critical and questioned the thought process of any CEO or individual who launches a website, then says its a beta site, then the content is removed from the site leaving it basically blank with only 40 or so videos, and still continues with running 8-10 commercials on Television?

that right there was just nuts. I did see the commercials, they looked great, but wow. if you want to impress someone and make them check out what you are offering to consumers.. At least have the product ready when they surf over. IN true ENTI fashion, they did not.

In the end, it probably cost them 200k for the ads, and they received no more than 200 members.
Probably less than 20% of those signups fall into paid members. They mentioned a great increase, but 200 members? from 1000 before commercials to 1200 after???? I dont get it .



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Mokyo Toe

07/17/10 6:12 PM

#37731 RE: Dgel #37727

Does it make sense to advertise a website on TV?

How many people do you think are gonna write down the url?

Doesn't it make MORE sense to advertise on the internet (costs WAY less, gets WAY more instant results with clickthrus)

Also: Does it make any sense for the site to ask for a credit card and monthly membership when its target audience is teens, who don't have credit cards?

Finally: does it make sense that editing is the centerpiece of a music/social network site is editing software? Of course it doesn't make sense. It made sense when this 2-year old software was called filmrookie, but not now.

Nothing has made sense about the marketing of this company, unless you look at is as an el-cheapo pump and dump. Then, it makes perfect sense.
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boodlebing

07/17/10 6:50 PM

#37735 RE: Dgel #37727

ENTI is going to work out. GOOOOOOOOOOOOO ENTI!!!!!!!!!