Understood, however this is just 1 piece of the puzzle. If GO800 catches on, this mobile web application will be forgotten, if it hasn't been forgotten already.
If they come out with an actual GO800 mobile application where there's a GO800 icon on the home screen of your mobile phone, that would be awesome. All the registered and paying keywords would then be contained within this application. The application would then need to be updated on a scheduled or real-time/random basis as the keyword list expands.
Anyhow, I don't know about the $1, but like someone said earlier, there's no way this shouldn't be reaching .10 - .25.
JMO.