Replies to post #140703 on Winning Brands Corporation (WNBD)

[louisa]

Uh uh.

[just_an_ant]

Maybe and no imo

I would like to see honest and real numbers about how many kits were ACTUALLY sold during the initial test.

Maybe, but not likely imo - it was an initial trial/test, so I doubt very much that information would be shared with shareholders besides the statement already said. Someone may ask in CC, but don't think will get an "exact" number.

I remember when I asked for this kind of number concerning the ad that was in the NASCAR magazine w/sweepstakes and was told I would get an answer and never did.

This is indirect advertising, when ads placed in magazines, so no direct tracking is involved (rebate coupon, etc.). While one could report number of "sweepstakes entries" received, it not likely to even closely resemble the actual purchases imo since many don't mail in the form.

I would say that presently "neither" paid for themselves; however, when creating a brand a large part of the initial advertising is helping to establish the brand. It didn't help with the Nascar magazine that a particular USA NA (that advertises in the series) didn't activate the listing of WC at near beginning of Nascar season. It was probably assumed (planning ahead..it would commence around then)..when it didn't; it hurt the effectiveness of that particular avenue of advertising last year (in the Nascar Magazine) imo.

There is a lot of trial and error that goes on, to find the right medium and expenditure, so that eventually advertising does start to become "self-sustaining" because will have the targeted market dialed in and delivering in the right medium as well as breadth of retailers to direct traffic to.