"We are in an emerging industry and have the potential to be a dominant player in that industry. I don't want to be presumptuous, but just as startups like Microsoft, Apple, Amazon and eBay emerged as the dominant players in their respective industries, I believe that MMR has the opportunity to be the PHR industry's "Intel Inside" by being the preferred PHR to attach to any EMR system," said Lorsch.
Having a PHR do this is not possible at this point by any other company, except in MMRF. This is why we are "special".