Depends on your goals and I while I am unhappy with the recent decline in price, it is an opportunity for people to average down. I'm bullish on the product and plan, and I'm willing to wait the entire summer to see execution on the plan.
From my standpoint, the celebrity announcement, the fully functioning site, and the ad campaign are the keys to getting profitability. I'm not looking for the hype, I'm looking for the substance which comes with time and patience.
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