The word "might" leaves just enough on the table for people to get excited and think there is possibly the big one coming. This will then drive the stock up and allow some money to be made here by the MM, investors and maybe even Dean himself.
A Press Release saying "We got it" is short simple and to the point and speaks volumes yet Dean would want to elaborate much more then that in his PR release but anything he says at all in short form or long form about an FDA approval will shoot this stock thru the roof.
However to keep the interest level up and the stock from sinking into BP's oil leak hole the only way Dean can get a solid point across about additional delays, questions or anything of that nature that may have come up from the FDA is to do it on TV. It is his only way of really getting to say everything he feels he needs to say to the investors to try and salvage the interest in this company and continued waiting on the approval of this machine. A Money Tv spot is not something he does on the spot it is something that is pre-recorded so Dean already knows what is going on he just had to find an outlet to convey it to the investors.
News 
Market Data 
Discover 
AI
