Easy.....
progress did occur on the site, content increased, functionality increased...."test" ads started.....vid promos filed....
so why the drop? imo, it's waaaaay too easy to jump in and out and play / flip because it's just as easy to see that progress is stretched out, and telegraphed.
for a while, everyone was afraid to get caught chasing b/c at any moment a "super explosive surprise announcement" aka celeb spokes, could come out. not anymore, and whether people wanted to be one or not, if they own tons and tons of enti stock, they're likely, technically, now a long....and that's why the angst and anger is so high, imo.
enti's shown that they required time and patience, and that they've been trying to hit moving targets, sometimes successfully and sometimes not (likely had to approach diff celebs from orig choices).
so, what's gonna keep someone buying at higher prices when they know they've got time, because the company has told them they have time?
well, i'm thinking we're approaching another period where the celeb announcement may drive price slightly up again, but not on the scale it did or could have before (some people don't have confidence in company and it's ability to sign a real, mainstream celeb).
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