Your specific answers will not be forwarded to any advertiser. I just need to be able to tell them things like what percentage of folks fall into which age ranges, income ranges, genders, etc. They get only the compiled data, not the individual data.
I tried to make the survey pretty painless and it only happens once. If a short, one-time survey is too much to handle, I just don't know what to say. But I need the data.
Really not bad considering you only have to fill out about 5 fields to join the site to begin with.