Wal-Mart has all kinds of store brands...what exactly is your point? Is it that companies shouldn't try to compete with any of Wal-Marts in-store brands?
Great Value was launched in 1993 and forms the second tier, or national brand equivalent ("NBE"), of Walmart's grocery branding strategy.
Products offered at Walmart through the Great Value brand are claimed to be as good as national brand offerings, but are typically sold at a lower price because of minimal marketing and advertising expense. In fact, in early 2009, Walmart had over 5,200 testers who failed to prove that the new Great Value revamp was better than the national brand. As a house or generic brand, the Great Value line does not consist of goods produced by Walmart, but is a labeling system for items manufactured and packaged by a number of agricultural and food corporations, such as ConAgra, which, in addition to releasing products under its own brands and for Walmart, also manufactures and brands foodstuffs for a variety of other chain stores.
As Walmart's most extensively developed retail brand, covering hundreds of household consumable items, the Great Value line includes sliced bread, frozen vegetables, frozen dinners, canned foods, light bulbs, trash bags, and many other traditional grocery store products. The wide range of items marketed under the Great Value banner makes it Walmart's top-selling retail brand.
I clued into the CEOs BS when he started dumping shares and every body said that was for building the company so i said ok go along and then he came up with dissmal financials not to mention mickey mouse confrence calls but the single fact early on that nailed it was all those brilliant news releases never have a follow up which was a clear indication product is going no where fast.Like i said we are being played Eric is the bat and the investor is the ball.
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