GREAT article jcradio! It seems clear to me after reading it how simple it must have been for Here! to get carried as a VOD service. It's what comcast is encouraging startups to come out with. The fact that VOD startup is easier shows me that Q is taking a more challenging route, but the payof is 10 times or more bigger. This line made me crack up: "Everybody in America wears socks, but no one wants to see the Sock Channel." I dunno... I might watch the sock channel... depends who the hosts of the shows were. LOL