you all probably don't remember, but here in portland it was a big deal. for the seinfeld final episode, local product, gardenburger, went "all in" with a million dollar commercial. it really helped their share price spike. long term, sadly, they didn't make it, but it brought them a lot of notoriety, and a lot of consumers gave their product a chance because of it. hopefully, we get some buzz tonight. wouldn't mind seeing a 50 cent summer.