The man has real integrity, no one can challenge that. Whether or not having such integrity translates into the wisest decisions regarding business or the stock is another issue, but it's well known that Lehner has set his moral compass to always point towards truth and integrity.
Some businesses thrive in an underhanded scheming way,
some thrive on honesty and integrity,
Hopefully Winning Brands can thrive on the latter, and most (informed) investors view his integrity as an asset rather than a detriment.