That's my point exactly. Why so much marketing under one logo for so long, only to change it? It makes no sense if you project along the same path going forward. So it stands to reason then that the path has been altered in a very significant way. Could this be a "shelf" brand of the Ionic Bulb? Recognition would make sense if you were selling the product in the "As Seen On TV" stores in the malls, but we're talking about major retailers. I've seen product packaging and logos change before.
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