Guys.. as far as reserved keyword or paid keyword, there should be a sticky made for that. Ike said his goal was to have 10,000 words in the system by the end of the year... that is in the system, and I think he mentioned 200 words were being added a day. So you that think they are all paying customers, how could he add words to show them how to use it? I am not trying to be mean or condescending, but the fact is, ambassadors can plug any keyword they want in.
This is not to say Apple and Walmart are not paying customers, we don't know, we know it works, the only way to know, is to see who advertizes it I guess. In due time we will know a lot more, but as of right now, if a word works it is in the system, could have been put there 5 months ago, could have been put there today, no way to know (unless the ambassador who put it in states that).
This should not impact how you feel about the stock, don't buy or sell based on this information, just know that none of us knows anything. There may be 100 paying keywords, or 4,000... right now, no one knows.
But good luck, and definitely continue to use the system to access any of these companies.