Its all about
...exposure, education, familiarity, ease of use, pre-embedment, standards solidification, consolidation - one ecosystem for any phone - any carrier - any OS - any language - worldwide. Call it Contextual Computing or Symantic Computing. Call it Web 2.0 - its the next communications Title Wave where anything and everything "out there" will have its very own Physical World Hyperlink - connecting every object to the World Wide Web in real time - anytime - anywhere - anyplace - 7/24 - 365 - seamless - private - secure - ubiquitious - pervassive, and oh so disruptive. Thats what were talikng about here on this thread and have been since a number of us started it when we left Atomic Bob's and Raging Bull well before that in 2003.
All the Best, JP