We all know that infomercials are considered impulse buys and a huge amount of impulse buy items are returned once they arrive at the home and people have a chance to think about it and actually see the product so it will remain to be unknown for awhile just how many of these sales are final and how many were returned. One thing is certain, A percent of these items will be returned and the question is what percent. It would also be nice to know how many items need to be sold just for the company to break even on the infomercials. Do they need $50,000 in sales? $75,000, $100,000? Also, what formula is used to assume that 10% bought a second kit or was that figure just pulled out of a hat? Also there is a monthly estimate but what if the infomercials don't run past the 2 week test period? Where did you come up with a month? Also, if this runs past 2 weeks how much more is it going to cost the company to continue it? Seems like a lot more hope and guessing than facts.
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