filming of BraVada Girl started in May. The new store is outfitted with lights and sound system and it is a confirmed tv set for the show.
tlk fusion is a partner on the shows. they have a vested interest in making the shows a big success. tlk fusion has amazing hollywood connections. tlk fusion has been instrumental in gathering up these celebrities and all the major media attending. many hollywood celebrities attend red carpet events they're invited to as they know lots of tv cameras and papparrazi will be at - to be on camera and in magazines, and word is out the BraVada reality show is in progres filming as well now.
today's event benefits celebrities, BraVada, and the show in kind. i doubt that money is changing hands for any celebrities appearing today.
imo glta