NEW YORK, NY--(Marketwire - June 1, 2010) - Strategic Rare Earth Metals, founded in 1997, (PINKSHEETS: SREH) announced today that the company has completed its six month reorganization of its development, finance, and management teams to create mobile applications for the Apple IPhone platform. The company will focus its core objectives towards the development and sales of unique IPhone applications, many of which will deliver cutting edge information and solutions to mobile devices for consumers and business professionals.