Need to understand the process.
The iBox shows store count growth since October 2009. Just now in 2010 have really started penetrating the USA, major inroads made by Lancaster end of 2009, early 2010 to put Winning Colours in all 50 states.
Being in a store doesn't equate to instant large sales (there is initial stocking sale, but re-orders are important..and faster turns as well). It takes awareness (advertising) to create customers and demand.
I'm little busy wanting to do some little iBox updates after my DRTV sticky recap before hitting sack..past 12:30am EST.
Hopefully Rocketstocks can find Eric's post (memo) that talks about getting into stores is just the first step (a nice opportunity/privilege to have), but increasing through-put becomes important to all (retailers, WNBD and obviously shareholders) - Eric alluded to it again briefly in today's PR.
We are nearing that stage imo. DRTV will be a big push imo. We have experienced personnel in USA assisting (Fantus and Udell) with far-reaching resumes and connections.