That is a great business observation right there! It might be said that of any company if they don't sell any product, didn't think that this principle was just isolated to Eternal.
Of course this might just work out ok for EI since if they have products for the Padre fans who wouldn't have been so interested in a Cubs urn or casket. Would it make sense that if EI has more team urns available that they might just be able to appeal to a broader audience. One more time most people on the West Coast will not be trying to buy a Cardinals urn. Maybe the people in Florida would be more interested in a Marlins or Rays urn wouldn't you think?
Boy I learn something new every day and today I learned that if a company puts out a product and it doesn't sell that they don't make any money. This is some deep stuff and I am gratefull for the economics class.