Replies to post #133411 on Winning Brands Corporation (WNBD)

[Beevo]

That technique is classic direct marketing.

Keep increasing the offer to appeal that the target consumer is getting a deal.

I took a class in direct marketing in college. This was one of the commandments. Also give the contact method at least three times.

There is no 8oz, or 16oz im sure. Just makes the customer think he is getting a huge deal. Add the small bottle, the pocket packs, and I LOVED them showing the clip of the 20 bottles that they can make out of one bottle of WC.

[ballantyne]

You guys have to remember that Hawthorne is directing this to the general public and their expertise probably tells me to do it that way. The general public, as a whole, is not thwe brightest bunch and this type of tactic probably plays well.

they're the experts. Let's see how the first couple of weeks work out and what they do to "treak" as Eric says.

[ballantyne]

CORRECTED MY SPELLING !!

You guys have to remember that Hawthorne is directing this to the general public and their expertise probably tells me to do it that way. The general public, as a whole, is not the brightest bunch and this type of tactic probably plays well.

They're the experts. Let's see how the first couple of weeks work out and what they do to "tweak" as Eric says.

[just_an_ant]

Remember Udell is readying to launch into C-Stores and other retailers most likely the counter bottles (4oz). The suggested retail price of that is $3.99.

So 7x that (28oz) would equate to $28.00; but the 30 oz suggested retail price is $9.99

So retail prices of the starter kit is as follows

30 oz - $9.99
4 oz - $3.99

That is $13.98 (known retail price).

Customer gets spray bottle ($1.00?)
And 10 PocketPaks ($4.97?)

To bring it to $19.95 retail price. Not unreasonable and not in competition with product that currently sells at retail. (save the shipping costs by buying direct in stores, or restock when original kits run out). Remember cost to WNBD is approximately $2.00 on the 30 oz and $1.00 on the 4 oz, so there is adequate profit in there to cover advertising, media buying, etc. - and potential make the commercial long running as it's refined.

The goal is multi-fold

1) Create new consumers (via interest in product)
2) Create interest in product that consumers want, so major retailers stock it (win win win) - retailers love products that have interest and will sell, they also love As Seen on Tv sections and will rotate products in that they believe can be long lasting brands.
3) Promote/advertise the product and direct traffic to major retailers (commercial with start to shift this way with logos of the major retailers over time) and move away from selling starter kits (because enough demand/interests exists and starter kits not necessary as word of mouth travels, neighbors recommend to neighbors, associates to associates, etc.)

Be interesting to watch/observe over next couple months.