Besides braging rights dunno... perhaps there is more to it than meets the eye, Ms wouldn't be getting into this unless they saw some revenue somewhere along the line ..
wasn't the internet sites free has well at one time ? Just a thought IMO.
Isn't microsoft joined together with Oglivy & Publicis??? Are they not the #1 and #2 brand marketers in the world?? Isn't microsoft the #1 tier member of the Mobile Marketing Asso?? Doesn"t the MMA have a best Practices agreement with all the carriers in the USA in place???? Isn't Neustar a member and works with the MMA???? Doesn't the MMA's CBP Handbook have a 2Cents a click clause paid by the brand marketer???? more for other actions??? Isn't an agreement in place with the German Feds for the Digital Economy???? Is not Microsoft TAG live world wide???? Is not Windows Mobile Phone 7 out later this year??? The answer to all the above is YES Therein lies the money..