The only real advertising that makes any sense whatsoever is a major company rolling this out nationally. Think GEICO/FORD/ALLSTATE on national television. Then, every other major corp will play catch-up because a fellow S&P500 company came up with a better marketing idea.
Seriously, trade ads, word of mouth, ambassadors, etc., not nearly as powerful as one solid company putting it out there.
BTW, Brad, fellow Indiana guy here. GLTU, bro.
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