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GO_BIG

05/26/10 7:03 AM

#56906 RE: bora #56904

I dont think they have done very much radio, nowspaper or online


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Better Connecticut - April 23rd, 2010
Annette Talks About Ionic Bulb In Time For Earth Day

Daily News - October 19, 2009
"Begley: It's that easy being green" by Cristina Kinon


Online
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4/12/2010
KatieTalksAbout.com: "Lighting the way to a brighter future"

2/16/2010
Mom I hate Broccoli: "Find of the Day: A Light Bulb that Saves Energy and Clears the Air"

2/15/2010
MomFinds.com: "If you’re going to use the new energy-saving compact fluorescent (CFs) bulbs, why not do double duty and help create a cleaner breathing environment for your kids?."

2/02/2010
St. Louis Magazine Blog: The Ionic Bulb--Ironic or Iconic?

1/20/2010
LadiesGadgets.com: "A smart bulb that can illuminate an entire 100 square foot area while cleaning the air of dust, pollen, pet dander, odors, allergens and smoke."

12/22/2009
Nashaversia.net: The Ionic Bulb: A Unique Stocking Stuffer for the Last Minute Shopper!

11/19/2009
modernecohome.com: The New Air Purifing Ionic Light Bulb

11/18/2009
ecofriendlytip.com: Stocking Stuffer: Ionic Lightbulb


Print


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1/31/2010
The Macomb Daily: Around the house. Lighting the way. Going green can save the Earth while saving you money

New York Times - Oct 11, 2009
"Green and Greener in Suburban Towns" by Mireya Navarro

Time Magazine - August 3, 2009
"Better Bulbs" (Going Green) By Jeremy Caplan
mited. IMO
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BigSwole

05/26/10 8:15 AM

#56918 RE: bora #56904

This will increase sales, and Actually we don't know results of the 1Q advertising campaign as been stated time and time again that not all sales could be counted due to the refund policy. Also.. Commercials previously were aired testing the response on selective channels-- and closer to 200-400 airings a month as opposed to the 1000 airings in June.