they only sold bulbs 10 days for the last quarter,of 2009, and had 5000k income,or 500.00 a day, so your theory that they are not counting income for a month, in this quarter, is not valid. They only had 33,581 income these last 90 days, that is like 370 a day, so the infomercials are not bringing in the money that they need, and will be spending on another 1000, this is all just to raise public awareness and to try and do a last ditch effort to get into retail stores.