I get frustration, but it seems that in that 3 years that not a lot happened up until the last 6 months or so. Seems all of the sudden this company is setting up to be a multi-faceted player in the entertainment industry. Gaming, music and movies all tie in. I saw that some company is making a Moomin movie in 3D. Moomin is one of our games and a classic cartoon.
If anyone is planning on selling, you should keep at least a few thousand shares for the future. If done right, this company could be trading at the same prices as EA within a few years. The question is "How long do you consider long"?