Well I don't know if they are solid or not, I was just putting another post in perspective. The chart fell off a cliff prior to the last few days, and there certainly seems to be resistance at a penny, but the company is definitely a PR machine, and the share structure is one hell of a lot more reasonable than most pinks, I think we can all agree on that.
The business model seems like a good one, teeth-whitening being labelled now as a "cosmetic" procedure and allowing non-dentist personnel to perform the service at these kiosk-type of set-ups, drops the price by half, and adding the Dentigel option covers those who insist on going to the Dentist for treatments. All in all, cheaper prices will equate to more customers, which should drive revs for this company, if they get the market penetraion they mentioned in the PR, it seems like the 2-5 cent range is not improbable.
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