Exactly. Ask most longs if they would like a little awareness campaign that would shoot the stock up to .05? I bet they would LOVE it. Eric has boggled the stock side of this completely, only way to remedy is to reduce shares, aka, R/S, since they cannot make enough money selling product to even pay his salary!
My understanding is it was not a PR. It was a copy of an article in a newspaper in Ontario, Canada. My guess is that our IR guy sent a copy of it to a list of shareholders and other parties he and Eric felt may be interested.
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