sirsly, I could imagine people who've been sitting on the fence for a while being swayed towards buying depending on the ad. Why not? The amount of people screaming "carriers, carriers, carriers" are the ones who may be setting themselves up for a big fall. They ignore evey piece of progress and news scoffing because it doesn't mention carriers. Not that I think it would, but what if the pps doesn't move an inch even AFTER a carrier announcement?? Since 'carrier' is burned into their brains, if it doesn't happen, they may dump and run the other way. Personally, I don't care either way. Truth is, we don't know what will make the pps rise. I like the step by step, little by little approach. If it builds up over time, isn't it more likely to keep climbing?