it is a 28-strike-price for $1.00 = $100 for ONE contract. IFF you feel strongly that MSFT is going Up, you can trade the 28-strike-price Call option. BUT, expiration is this week ... so you have to believe that MSFT will go Up Big over the next few days so you could sell it back for more than $1. It would be better to either: 1 - Trade more than $100 and Buy a lower strike-price option OR 2 - have a slightly longer-term plan with more money invested so you can Trade a Near-the-Money June option and have a little more time for your Plan to play out.