It appears that they've changed their colors to red and black with the new stuff.
I'm actually shocked that they finally updated their mobile stuff. Strategy seems okay - you're not as good so you sell at a lower price. The new stuff appears to be better than their old stuff and I guess that's why they had so many design wins.
There is an historical story with green paint, dating back more than a 100 years in England.
The green paint at the time had traces of arsenic in it that made people sick in the summer time, when the humidity caused the arsenic to leach out into the air, and get absorbed into people's bodies. When they moved to the country side during the summer to get "fresh air", it normally cured their sickness.
Having attributed the cure to "fresh air", they didn't realize that all it took was to get away from the arsenic laced paint.
Pretty interesting story, actually. Made me think of the "green paint" from AMD. :-)