Do these "freebies" know they are being linked by GO800? If I text "Chase - GO800" I get the same phone connection as if I called the 1-800# on my Chase bank card. The difference, and the convience, is that I don't have to check my card to get the number, just text the easily remembered keyword and get called back. Is somebody saying, "Hey Chase, look how we're connecting you and your customers faster and easier. What's that worth to you?"