"So the point is that we will be making increasing use of investor awareness programs coupled with the increasing occurrence of significant events in our business life. You have to remember that earlier we have been in a kind of preparatory/initial operations stage, and there comes a point where its just not genuine to promote the stock for the sake of generating share purchasing without it being backed up by substantial business activity. One more technical point is this: that the authorities view active promotion programs by companies that do not provide adequate disclosure even more seriously than firms which are merely enthusiastic about spreading the word of their firm and HAVE posted adequate disclosure. So it's only now that winning brands is raising the bar of the level of disclosure that it provides, and this forms a TECHNICAL BASIS on which to be more assertive in our promotional programs." - Eric Lehner, Conference Call, Feb. 24
If you believe him, then the reason they are now just starting to promote the stock is because they have something to promote. Like I've said before, if he wanted this stock to be a PUMP AND DUMP he could have pumped it to .50 and then dumped on everyone, but it would have been bad for his business, and hey, that's also how you end up in jail sometimes.
If you don't believe him, then there's probably no reason for you to be following this company or watching it's stock. This CEO is the company.