Some are too hung up on the particulars to be aware of the "value add" that we bring to the digEplayer platform and it's production. For the "can't see the forest for the trees crowd", it's about customization of the platform, drm and content security, battery life, etc. Made possible it seems not by the Ittiam reference platform but by microOS 3.1 and it's interfacing with the Ittiam design...
Seems like licensing and royalties all around to me...