Just thinking about USA Today out loud...
The PR stated that he's starting on the 6th which is this coming Thursday. Someone else posted that Friday's paper was good through the weekend. I'm wondering (and if anyone else knows or can check, please do tell) if someone wanted to put a full page ad in USA today, would it be able to be out the same day it's entered/paid for? I saw on USA's site that they do final editing at around 2:30am the night before so it can get distributed worldwide. So, if Frank pays for an ad on the 6th, Thursday, wouldn't it make sense that it would actually make it to the paper on the following morning? That would allow the add to run all weekend (which costs a bit more too) Like the Dr said, "it does not specifically say they are going to start with USA Today on Thursday..."
Of course, it might already have been paid for and slotted for this Thursday.
Like I said, just thinking out loud. No hope, no fear, no attachment to the outcome.