Well, theres the reason why it cant hold its gains, even tho its been getting some nice pushes from these "name dropping" PRs...
Everyone wants the numbers for these orders, but logic tells us that the orders are quite small... Like i explained before, these are not RETAILER/DISTRIBUTOR orders, they are END USER orders for a janitorial department, etc
Janitors RARELY buy by the pallet and they do not resell... 1 case of 12 bottles probably costs about $36 ($3 bot/guessing), and this will last for while... Even 1 case per month only comes out to around $400 per year using most cleaners wholesale price
For those that want numbers, thats my best guess using logic/experience with the industry. 1000's of these commercial accounts would impact the company positively, not a handful.
Its also very possible that a years worth of product sold to each of these companies does not even equate to the amount they spent on each of these PRs... I can understand PRing them if they were RETAILERS where people can go and buy product, but this is not the case... They are using the good NAMES of these companies to sell stock, plain and simple.
Trade it, dont marry it guys... They are doing the same thing here as they did with the other POS stock they pumped with McDonalds and DOW Chemical orders and is now under SEC investigation... i know, i know, White is not involved here anymore, but i dont believe it. Removing your name from documents does not remove the man from the picture. Same PR tactics with both companies... I bet hes the reason why the "float" is inflating. Liquidating stock that just came off restriction?
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